Job Description

Job Summary

• As the Head of Digital Marketing, you will develop and manage a multi-channel marketing strategy that incorporates marketing automation, digital and social channels.

Responsibility

• Marketing for in-house sales team, Partnership, PR and brand strategy.
• Campaign development and management.
• Creating and managing targeted email campaign.
• Creating automated drip campaigns – customer journey and profiling.
• CRM Management
• Work with digital marketing specialists to develop and oversee the digital and social strategy.
• Develop SEM and paid digital/social campaigns.
• Develop and establish a comprehensive marketing automation strategy.
• Content Strategy/CX and UX.
• Create new digital products and identify new digital channels and platforms.
• Manage the marketing budget to achieve customer acquisition targets.
• Build, plan and implement the overall digital marketing strategy.
• Stay up to date with the latest technology and best practices.
• Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs).
• Track SEO and Google Analytics data and make complex analysis.
• Anticipate sales performance trends.
• Research competition, investigate benchmarks and provide suggestions for improvement.
• Planning digital marketing campaigns, including web, SEO/SEM, email, social media and display advertising.
• Identify trends and insights, and optimize spend and performance based on the insights.

Job Specifications

• Age : 25-45
• Education : Any Graduate
• Experience : Over 2 years of hands-on experience with SEO, Google Analytics and CRM software
• Hard Skills :
  • Must have strategic marketing experience in B2B and B2B2C channels – inbound digital agency experience desirable.
  • Excellent skills and experience in lead generation/demand generation marketing via direct and online channels.
  • Strong digital marketing, CRM and lead management skills
  • Must have experience on managing, coaching and developing people and teams
  • Strong digital marketing skills including website, campaigns, search and social.
  • Excellent stakeholder management and relationship building skills.
  • Entrepreneurial spirit and drive.
  • Good knowledge and experience with online marketing tools and best practices.
  • Basic knowledge of web design procedures.

Other Requirements

• At least have basic English 4 skills.
• Must be able to write contents well.
• Good communication skills.
• Must be able to work with the organization.
• Must be able to manage time well.